How do you write a property listing description?
Answer
Lead with the one thing that makes the property different, then walk buyers through it in the order they'd visit: entry, living spaces, kitchen, bedrooms, garden. Use specific nouns — 'quartz counters, south-facing terrace' — skip empty adjectives, and keep it under 150 words.
A listing description has one job: convert the hero photo's click into a saved-search bookmark and a showing request. The structure that does it hasn't changed — lead with the differentiator, tour the property in walking order, close with logistics.
Sentence one is the headline. Name the single most valuable, least common feature: the corner lot, the south-facing garden, the walk-to-station location. Not "stunning four-bedroom home" — every listing says that, so buyers' eyes skip it. If the property's best trait is only visible inside, say what it is, then prove it in the photo order.
Walk the buyer through the door. Follow the route of a viewing: entry, living spaces, kitchen, principal bedroom, outdoor space. Each stop gets one concrete detail — the walk-in pantry, the en-suite, the level lawn. Concrete nouns do the selling: "quartz counters," "bay window," "built-in wardrobes." Adjectives ("beautiful," "stunning," "charming") are read as noise; specifics are read as facts.
Cut what wastes the reader's patience. Agent contact repeats, "won't last long," and every abbreviation the buyer must decode. Under 150 words total — longer descriptions get skimmed to the first line anyway.
Match the words to the photos. If the copy praises the garden, the garden photo better be near the front. Text and images argue with each other at the cost of trust, and trust is what gets the viewing booked.
Pair strong copy with equally strong images: stage empty rooms in the photos, then upload your listing's frames and make each one match a claim in the text.